The new era in fashion industry

Fashion

A term referring to a certain form of clothing or hair that is popular at a specific time Each person's perspective is also varied and, as is common, the trend changes with the years, so retro fashion becomes a popular fashion again.

Ancient, medieval fashion

The appearance of a skirt that only needs to be worn around the waist was the first in human history, rather than pants that have many points to consider during production.

The form of pants was mainly spread from nomads who used horseback riding a lot to settlers. For example, the reason why pants were introduced in China was passed down through the example of the so-called "hobok knight" by King Jo Muryeong, "who wears pants and shoots bows while riding horses like northern immigrants." In the case of this, pants and buttoned coats suitable for horseback riding were introduced by the Kushan dynasty originating in Central Asia.

This case was no different in Europe, and began to spread gradually as the trousers worn by the Scythian nomads were spread to the Celts. It is said that the ancient Romans considered it quite bizarre that the Celts wore trousers until the republican period. After Caesar's expedition to Gaul, there are jokes in the Senate saying, "Isn't there a senator wearing pants now?" However, at the end of the ancient period, the center of war capability shifted from infantry to cavalry, and as the Germanic tribes, who had a custom of wearing pants, settled in various parts of Europe with the decline and fall of the Western Roman Empire, it has become a daily routine in Europe today. Even after the fall of the Western Roman Empire, the authority of the Roman Senate who wore the toga remained to a certain extent, but it completely collapsed in the early Middle Ages. Became. Of course, there are religious reasons for this, too.Before the ancient European Christianization, there were few taboos on male nudity, so there was no one to say about riding a horse or sitting on a chair in a skirt that goes down to the knees instead of pants. In the East Roman Empire, where mass migration of Germanic tribes did not take place as more rigorous Christianity spread, the clothes changed by putting on pants underneath first and wearing traditional Roman tunics on top. However, the stereotype that pants are worn by brave men because of the origin of pants remains to some extent even today when pants were originally forgotten by the general public.

In addition to the difference between pants and skirts, the culture of cultivating men with short hair and women with long hair became common because of the war. In ancient Greece and Rome, where the militias were the center, sweat in the eyes of the battle with armor and helmets with long heads raised, it was difficult to steal sweat while holding a spear and shield. The most common hairstyle of the woman is hardened with short hair. Pigtails such as Turks, mainly in Central Asia, are also hairstyles designed for convenience during the battle process. However, the reason why the ancient Greek-Romans did not completely squeeze their heads like pigtails is that in the Mediterranean climate, where sunlight is strong, shaping their heads and wearing helmets could cause natural scalp burns. Naturally, ancient Greek-Roman hairstyles developed in the form of covering from the forehead to the top of the neck and shaving down to the bottom in accordance with the design of the helmet at the time.

Most of the fashions were reflecting the lifestyles and environments of each region, but from ancient times to the Middle Ages, it remained at the level of solving basic food, clothing and shelter by the standard of the general public. For example, in Korea alone, before the introduction of money into the private sector, hemp or cotton cloth was used as a substitute for currency.This is also the cultivation of cotton or hemp to be used as cloth, but cotton or hemp is hand-processed and made into cloth. This is because a tremendous amount of labor was consumed at work.

In countries where the bureaucracy was developed, rules and restrictions on costumes were strictly stipulated around the officials. In ancient times, the fashion industry was the same as money. In terms of materials, only natural fabrics or leather were used not only in ancient times but also in the Middle Ages, and silk and fur in particular were regarded as precious in both East and West. Silk fabrics were synonymous with high-end clothing from East and West until nylon became popular.

Western fashion history and change

Western fashion developed mainly in France until before the 20th century. In particular, women had a consistent form of clothes with a large breast, a constricted waist, and a generous skirt. Partingale and corset appeared to satisfy this. However, it is said that the waists of aristocratic women died at the time because this corset tightened the waists of aristocratic women without mercy. . And because of this rich skirt, it is said that the clothes burned even with a slight ember and eventually died of burns, or the hem of the chimata was caught in the wheel of the carriage, causing him to be hit by the carriage. There was a time when men's fashion was once as flashy as women's fashion, but as the era of front row infantry in the modern warfare passed and concealment became important, the overall simplification of military uniforms was achieved.

World War I was the turning point in Western women's clothing, where the waist was narrow and the skirt was rich. As men were dragged to the battlefield due to the long war and the male labor force became scarce, women and children filled the place, and the existing women's clothing changed because it was uncomfortable to work. In addition, as the supply of high-quality fabrics became scarce during the wartime economy, technology to replace them with relatively inexpensive fabrics was developed, and artificial fibers such as nylon were supplied at low prices, and women's fashion later developed in a direction that considers both aesthetics and activity. do.

The high-fashion field, which was developed around haute couture in Paris, France, faces a big change after the end of World War II. In the course of the rapid growth of the post-war Italian economy and industry, the fashion industry in Milan began to beat Paris on the basis of relatively inexpensive labor costs and recruiting talented designers such as Karl Lagerfeld, the center of the world fashion industry was Barcelona. It began to spread to Berlin and London.

In a country with a huge domestic demand such as the United States, a major innovation in clothing culture began to take place, and as the demand for casual clothes for urban residents surged, the high fashion industry began to deal with the pretaporte, which was previously considered low-level. In addition, the hippie movement of the 60s, the rock and roll fandom, mini skirts and topless monokini that appeared or became popular at the same time, and Nobra, which appeared during the 68 movement in Europe, had a great influence on today's clothing culture. It was at this time that fashion designers such as Eve Saint Laurent, Gabrielle Chanel and Jean Paul Godier began to appear. Since the '60s, unisex fashion has also become popular, and the distinction between men and women's clothing has become more ambiguous than before.

In fact, unisex fashion expanded more rapidly around the world after the Soviet Union expanded its influence to Eastern Europe after World War II, rather than the influence of Western Europe and the United States. These socialist countries, insisting on gender equality, not only operated many female party members and female soldiers, but also often did not provide sufficient material compensation to party members or soldiers. It was a great deal of effort. In other parts of the world, except for Western Europe and the United States, when the division of men's and women's doubles was broken to some extent, the role of communist countries including the Soviet Union was not small.