The History of Google

 Google

Google LLC is a United States company (LLC) specializing in Internet-related services and products. It has the world's largest search engine, online advertising, cloud computing, software and hardware related businesses. A major IT company in the United States, one of GAFA  and FAANG .

Overview

Founded by Stanford University PhD students Larry Page and Sergey Brin, they still hold a 16% stake in total. Established as a privately held company on September 27, 1998, it first went public on August 19, 2004. The management philosophy (mission statement) states "to organize information around the world so that it can be accessed and used by people all over the world" . The informal slogan (Employee Code of Conduct) is "Don't be evil."  In 2006, he moved its headquarters to Mountain View, California. The head office after the move is nicknamed Googleplex.

It is said that rapid growth began when a series of products, M & A, and partnerships that went beyond the search engine were started, and product software such as email (Gmail), online office suite (Google Docs), and desktop products. Includes applications such as a web browser (Google Chrome), photo management and editing software, and instant messenger. It also leads the development of Android, the mobile operating system, and Google Chrome OS , which specializes in browsers for netbooks known as Chromebooks.

It also entered the hardware arena, forming a partnership with an electrical equipment manufacturer that produces high-performance Nexus, and acquired Motorola Mobility in May 2012. In 2012, a fiber optic network was laid in Kansas City, Missouri, USA to provide a broadband service called Google Fiber. 

Estimated to operate more than 1 million servers in data centers around the world , more than 1 billion search queries per day  and user-generated 24 petabytes of data  are being processed. In December 2012, Alexa named google.com the most visited site in the world. Numerous sites in languages   other than English and multiple websites owned by YouTube, Blogger, etc. were selected as the Top 100.  Market dominance has sparked Google's criticism of copyright, censorship, and privacy issues.

History

In January 1996, Google's history began as a research project by Larry Page and Sergey Brin, who are enrolled in Stanford University's doctoral program. 

Search engines at the time ranked each page according to the number of times the searched keyword appeared on the web page and displayed it as a search result. Page and Brin proposed an improved search engine theory that ranks search results by analyzing the relationships between websites.  The new search engine, theorized by Page and Brin, determines the suitability of a website in a search by determining the number of web pages that link to that site and the importance (quality) of those web pages. It was to evaluate the two. The two named this new technology "PageRank" .

The new search engine by Page and Brin evaluated the importance of the website by checking the number of backlinks, so the two initially described the search engine as "BackRub. Although it was called by the nickname "" , it was finally named "Google" after the unit of the number "googol" . 1 Googol is a value of 100 0s after 1 and was a name to indicate that it is a search engine that provides a huge amount of information. The original Google domains were google.stanford.edu and z.stanford.edu , which operated under the Stanford University website .

Establishment of Google (1998)

On September 15, 1997, the domain name google.com for Google was registered. On September 4, 1998, Google acquired legal personality. Google's headquarters as a corporate organization was located in a garage owned by Page and his friends Susan Wojcicky in Menlo Park, California.  Craig Silverstein, two fellow doctoral students at Stanford University, was hired as Google's first employee.

Prior to its founding as a corporation, Google received a $ 100,000 investment from Sun Microsystems co-founder Andy Bechtolsheim in August 1998.  In 1998, three other angel investors (Amazon.com founder Jeff Bezos, Stanford University professor of computer science David Cheriton, and entrepreneur Ram Shriram) also invested in Google. From the end of 1998 to the beginning of 1999, Google received several small investments. In March 1999, Google relocated its headquarters to Palo Alto, California.  Palo Alto was home to several other prominent Silicon Valley startups.  On June 7, 1999, it was announced that Google had successfully raised $ 25 million in new funding.  Major investors included venture capital firms Kleiner Perkins Corfield and Buyers and Sequoia Capital. 

In early 1999, Brin and Page wanted to sell Google to Excite. The two visited Excite CEO George Bell and offered an offer to buy Google for $ 1 million, but Bell rejected the offer. Vinod Khosla, one of Excite's venture capitalists, succeeded in persuading Page and others to sell Google for $ 750,000, but Bell still rejected the acquisition of Google. 

Initially, Page and Brin were opposed to "search engines that rely on advertising revenue," but in 2000 Google launched a service that displayed ads related to the keywords searched. To maintain a tidy page design, only text-based ads were displayed.

 Gross, was the first to pioneer a business model of displaying ads according to search keywords and earning advertising revenue.   Overture Services, the successor to GoTo.com, has filed a lawsuit over Google's patent infringement of its pay-per-click technology and the technique of selling ads for each keyword in an auction format. It was. Overture Services was subsequently acquired by Yahoo! and renamed Yahoo! Search Marketing. On August 9, 2004, the two companies reached a settlement, and in return for Yahoo! to license the patent in question to Google indefinitely, Google will issue 2.7 million Class A common stocks to Yahoo! Agreed.